The Heidenrich Ellison Group philosophy centers on a holistic approach to wealth management. We believe in not just managing wealth, but architecting legacies that endure through generations. We prioritize understanding each client’s unique story, goals, and values, and craft strategies that reflect their individual objectives and aspirations. Our clientele includes a diverse spectrum of high-net-worth individuals and families, business owners, entrepreneurs, and philanthropists, who seek tailored strategies to manage and grow their wealth.
Our core services include: strategic investment consulting, financial planning, estate and trust strategy, tax optimization, philanthropic giving, and risk management solutions.
Our wealth management approach centers on a meticulous process, uniquely tailored to understand and meet each client's distinct personal and financial goals.
Meet Our Team
Tom Heidenrich
Tom joined Baird in 2003. He graduated with a Bachelor’s Degree in Business Administration from Indiana University (Bloomington) and joined Bank of America in 1996. He began as a fixed income analyst and then joined...
Matthew Ellison
Alexander Smith
Associate Financial Advisor
Paiten Grosvenor
Client Specialist
Paiten joined Baird in 2024 and serves as the Client Specialist on the team. She is a recent graduate of Marquette University, where she earned a Bachelor of Arts in Psychology and Media Studies.
Extended Team
Jaleigh White, CPA, CPWA®
Director of Baird Family Wealth
Laura Ames, JD
Wealth Strategist